Ne Day before Apple CEO Tim Cook took a stand on Friday at the battle of high betting courts between the maker of iPhone and epic games over the App Store commission which was increasingly controversial, Apple released a new ad as part of “privacy. It’s an iPhone advertising campaign. In this particular place , which you can check below, we follow a man about his daily routine, and in every “scene” he uses a common application that facilitates everything from a coffee shop to call a taxi ride. When the ad takes place, the more people finally squeezed on the side and Around it, crawling with him, and spying on what he did, until, one by one, he used the Apple application transparency tracking feature to remove all of the existence, Thanos Finger-Snap Style.
Everyone who is busy disappears against the background of the post-punk soundtrack that is rotated in the background, belongs to the English Delta 5 band – the main singer who issued a very apropos lyrics, such as: “Can I feel your ice cream? Can I lick the crumbs from your desk ? Can I intervene in your crisis? No, think of your own business! “
As mentioned, the release of this advertisement came a day before the cook was expected to be sworn on Friday morning to testify as part of the federal court process that began against Apple last year with epic games, popular Fortnite video makers, namely the broad accusation that Apple was involved in behavior Monopolistic through its rules for developers such as EPIC.
Cook’s testimony will limit the end of the week of the trial, which also comes as an executive of popular iOS application developers who are not related – like Spotify – has used the test opportunity to accumulate to Apple, repeat what has become a long-time criticism of the iPhone maker, especially during era cook. That is, that the company’s App Store rules include a commission that must be paid by the developer is too heavy, and that Apple is said to be a monopolistic border for the controls provided for what exists and is not allowed to be part of apple products and content ecosystems.
Transparency features Application tracking in the heart of the newly released ad is a good example of this dynamic. If you ask Facebook, the world’s largest social network may feel like Apple is a little annoying here and uses its strength and size to tilt the advantages of Facebook. From Apple’s perspective, this ad is a type of mission statement disguised as a commercial advertising for the company’s biggest product – as if the company promises “your secrets safe with us,” which is the benefit of Apple whether all bells and whistles can be enjoyed by users of the iPhone, iPad, and other gadgets.
The truth of the statement though, the message that Apple is a company that you can trust on the privacy fronts certainly resonate with consumers. If not, then the CEO of Goldman Sachs, for example, will not be able to confidently stating that Apple’s card enjoys the launch of the most successful credit card ever (Goldman is Apple’s financial partner who turns on iPhone-making credit card products is still relatively new.). Seriously, who in mind their rights will trust a credit card supported by Facebook? And by the way, this comes from someone who really enjoys many giant social networking products, including things like Facebook Messenger and Headset Quest 2 Oculus.
I don’t know about you, but I really want to see what the cook might say about the transparency tracking application, and how big it resonates with the user, it might be in the opening comments during the WWDC 2021 a little more than two weeks from two weeks. now.