Influencer Marketing
Even people who are novices with regard to digital marketing have a fairly good idea about the role of influencers in digital media. If film-stars are essential for the continued growth of the film industry, influencers are crucial for large scale discourse in digital media.
Whether we consider famous YouTubers or uber-successful Instagram celebrities, these personalities are collectively referred to as influencers.
What is Influencer Marketing?
The concept of influencers is not entirely new. Before the internet became a large part of our lives, big brands across different sectors worked with famous people to promote their products in TV and newspaper ads. From soft drinks to biscuit companies and car manufacturers, all types of companies and brands onboarded famous celebrities to become brand ambassadors.
This form of marketing is influencer marketing as well. In the digital age, social media personalities act as influencers as they have the ability to reach millions of people at the click of a button.
While influencer marketing is not a very common subject of learning in most digital marketing courses, it is a good example for new students to strive for. From an executive at an MNC to a student at a digital marketing course in Delhi, anyone remotely associated with online marketing understands the importance of influencers.
In this article, we will further discuss the importance of influencer marketing for small businesses and how they can get influencers into the fold of their own operations.
Why Influencer Marketing Can Help Small Businesses?
Small businesses often rely on hard marketing slogs which can last for a long time until they bear fruit. Standard digital marketing practices such as SEO and SEM can help bring great long term returns to a given company.
However, time is a commodity not afforded to every startup. Quick growth in traffic can help a digital marketing team reach their goals with much greater efficiency.
Influencers help in this regard and help marketers gain great traction through various available digital marketing channels.
How Small Businesses can Onboard Influencers?
Most influencers in any given niche are primarily content creators. Since they create content, they have a large and loyal following of fans and dedicated followers.
To bring an influencer on board, a small business has two options. First, they can either pay a fee to the given influencer to promote a product or service. Second, they can convince an influencer to promote a product out of goodwill and generosity, becoming a stakeholder in the business itself.
Since most influencers are content creators, small businesses should create content that might impress an influencer and convince him/her to promote any given product or service in question
In Conclusion
In conclusion, this article covers the basics of influencer marketing, discussing its importance and how it can be used to onboard influencers into the mix.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, an institute known for its digital marketing course in Delhi.