Every business must have a sales funnel that meets its business goals and needs. In this article, we would see how to create a sales funnel.
In a sales funnel, you visualize your prospects’ journey towards becoming your potential customer. Besides understanding your prospect’s journey, you can segregate your prospect list based on their stage in the sales funnel.
But first, you need to have a prospect list. One way to build the list is by collecting the email addresses of your website visitors.
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You could even conduct a free webinar or workshop, and the interested people would signup for it using their email address. You can save this data for your future email marketing campaigns.
You can even build a prospect list without spending a penny!
Build Prospect List with Free Email Finder Tool
Almost every email lookup tool comes with a free trial or a free plan. For example, GetEmail.io has a freemium pack using which you could find ten emails per month.
The tool mentioned above is highly preferred for the high accuracy rate and best customer service. If your requirement is up to ten, then you may use GetEmail.io free plan, or else you may have to go for the paid plan.
If you don’t want to invest in the email search tool, you may use other such tools’ free plan to build your prospect list.
So, that’s an ideal way to build your list using the free email finder tools.
Sales Funnel Creation
There are several steps involved in creating a sales funnel. Let us look into this step by step.
Define Buyer Persona
Understanding who your end users are going to be and defining your target audience is pretty important. These two tasks have a thin line in between and must go hand in hand.
Your target audience may be broad, but when you create a detailed buyer persona, you can come up with content that highly resonates with each segment.
Cajoling Offers Works Well
When you are all set with your buyer personas, you have a good sense of their needs and issues.
You can create the best offer that is more likely to work out for you with such information.
This could be called the lead magnet.
A lead magnet is often downloadable content (template, case studies, ebook, etc. ) you provide to your prospects in exchange for their email addresses. It can even be a free webinar or workshop where you offer value to the participants.
Optimizing the Landing Page is Significant.
Having your landing page well optimized is crucial, and you can’t compromise with it. It should be perfectly optimized in all aspects.
- Page loading speed should be less than 3 sec.
- The landing page must be mobile-friendly
- Have SEO friendly content
- Place your lead magnet, other CTAs in a prominent manner
- Keep the layout appealing yet straightforward
Bring Traffic to Your Landing Page
When your landing page is ready by meeting all the guidelines we discussed above, you have to drive traffic to the page.
There are many ways to do this – SEO, email marketing, social media marketing, etc.
Now that you have the traffic to your landing page, you can build a prospect list from it.
Then start with your content marketing. Based on your customer interaction with your promotional activity, you would easily classify them in the three stages of the sale funnel: awareness, consideration, and decision.
Final Thoughts
With sound knowledge of the sales funnels logic and your prospects, you can confine your audience into the sales funnel.